The companies who make TVs and other electronics can charge these services a small fortune in order for their names to be featured on these remote controls. That’s exactly why the Netflix button made a splash when it first appeared in 2011, and one of many reasons why the streaming video service is a well-embedded household name today.Īll of this simply boils down to brand visibility and money. Tons of other companies have also vied for the coveted product placement over the years-like Hulu, YouTube, Crackle, Sling TV, and others). That’s not to call out Netflix specifically, though.
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No one ever asks to see the remote control that accompanies a TV at the store rather, it’s something that just comes with it that you’re probably going to use for five years or even a decade. So, the announcement wasn’t just one of a simple button-it was the announcement of a sweeping partnership of the biggest electronics companies to put a couple of brand names into the homes of consumers before they ever knew it.
Remote controls for the Boxee, Iomega and Roku set-top boxes will also feature the Netflix one-click remote.” Sharp, Sony, and Toshiba will also place the Netflix one-click button on remote controls for new Internet-connected TVs. The release also stated that the Netflix button would be “situated prominently on remote controls that operate certain new Blu-ray disc players from a variety of companies including Best Buy’s in-house Dynex brand, Haier, Memorex, Panasonic, Samsung, Sharp, Sony, and Toshiba. No longer was there a need to go through a dozen steps to get the service up and running-simply press the button to launch the Netflix app. In the press release, Netflix stated that “streaming from Netflix on TVs will soon be as easy as one click of a remote control,” promising convenience to the streaming service’s customers. In 2011, Netflix announced its forthcoming appearance on remote controls for TVs and set-top boxes from several major electronics companies. And that’s precisely why the dedicated Netflix button that’s on seemingly every remote control is so fascinating.
From two-day delivery from Amazon to nearly instant food delivery from businesses like Grubhub, anything that saves us time or money or effort is worth the cost.
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